Monday, November 29, 2010

Because reality doesnt apply to powdered chocolate drinks

I refer you to Oligo's advertisement on local Malaysian television. For foreign readers, I extend my sincere apologies as I've tried to look for the ad on youtube but it was unfortunately unavailable. It is my belief that it is THAT bad and hence not worthy of youtube notoriety.

In said advertisement for powdered chocolate drink mix, various situations are shown where one party has committed an act which has another party aggrieved. These situations range from what I suspect is a cheating partner, mischievous children and and their mischievous acts which have resulted in broken pottery and incompetent employee submitting substandard work to a visibly angry boss. Once the montage of various acts of human conflict has passed, the scene then abruptly shows said guilty parties doing the 'Oligo' dance. The dance consists of making hand masks over your eyes by making Os with your index finger and your thumb touching each other. Said dance has the effect of making aggrieved party smile and, through suggestion, one is led to believe that all is forgiven.

Absurd I know. Most absurd being the acerbic boss, what with his table thumping and vitriolic hand gestures at said workers now suddenly letting off the hook and smiling presumably for his love of hand masks and chocolate powder drink mix. The one with the cheating spouse sends the wrong message to people who have commitment issues and don't believe in monogamy That chocolate powder drinks gives you a free pass to fuck around. The kids, I just leave it to either 'special children' or gullible parents. Or a mix of both.

I know that absurdity is a hallmark of the advertising world, but there has to be a limit. And Oligo has surpassed that limit. Milo's better anyway. Even if it leads you to believe that you'll be an athlete of Herculean levels by drink "vitamin enriched malt chocolates"

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